Real estate is a fun profession.
This industry is transaction-based and requires significant investment in lead production.
Effective sales, Commercial real estate marketing is crucial to any real-estate company’s success.
There are two options to find good real estate leads.
1. Traditional Real Estate Advertising focuses primarily on outbound leads. Targeted prospecting is used. This method allows for you to narrow down potential leads, which can increase the chances of your success.
2. Companies are increasingly investing in inbound market strategies that use tools to generate leads.
If you feel more inclined, consider inbound market strategy. The most effective tool for property description is the effective property description.
This tutorial will teach you how create a dynamic and powerful property description.
Description of the Property
It may seem obvious to some: you need high-quality descriptions of properties in order find real estate leads.
It is also very easy.
Simply make a few statements regarding the real estate you wish to advertise. It’s not uncommon for people to misunderstand the property description.
Why? Let’s start at the beginning.
The purpose of a Property Description?
A property listing’s description contains the written portion that describes the real estate being offered for sale, or leased.
Most buyers today begin their search online. The best way to convince sellers and buyers is with descriptions of real estate.
A standard property description has three components.
1, Information about the property: (e.g., size, area, and location).
2. A description about the property (this area is where the best creativity can occur).
3. Pictures about the property.
Together, these three components can be used to charm your audience.
Even if a client hasn’t yet decided to purchase or to sell a property it doesn’t matter. Simply seeing your name on the dynamic property description will help generate future leads.
Your listing may be contacted by someone who is interested in a purchase, or sale opportunity.
The purpose of a property description is to attract new buyers and sellers. High-quality property descriptions can be a powerful tool to help you find new agents.
How to write a description of a property
Even if you have a client, it doesn’t mean you will retain them until the deal closes. The contract you sign with the client will usually be for a certain period.
If your client does not receive the results they are looking for, they may move forward with another company.
From day one, it’s vital to develop a solid marketing program. An essential component of any marketing strategy is the writing of an effective property description.
Your property description should not only convince buyers that they are interested in the deal, but should also impress your client.
Headline / Title
The headline is the focus-grabbing part. Many people looking for real-estate will skim through the headlines of listings. You have only three seconds to grab attention.
A captivating and action-based message that encourages further engagement is the best way to grab a buyer’s attention.
Information on Properties
Next, include pertinent details about the property. This section, also called “property data”, contains details about the listing. This section really doesn’t contain much subjectivity.
This section should, at a minimum contain information about the property type.
Information on the Property
The body of a property listing should be considered a narrative. The description should be written in a way that is intimate and personal.
The Property Details section is where the “story” of the property is told. It highlights all the good points of the property while downplaying the property’s pitfalls.
For instance, you could say that this house has been in one family for generations. It has beautiful gardens, and a clean interior.
If you think this is a family home that would be a great fit, you could point out the multiple bedrooms for your children, space to entertain, and the large backyard, which is ideal for summer barbecues.
You might also say that your kitchen hasn’t changed in 41 years. Can you make that a point? Maybe, but be subtle. It is possible to talk about the home as having value-add possibilities. For example, “Oversized kitchen awaits inspiration and personal touches!” is one way to state that the kitchen needs to be renovated.
Also, the property details should include information on the style of the property (e.g. craftsman, Victorian, bungalow), the local attractions, recent renovations (if necessary), and the environs.
Remember A property description that is effective does not just have to sell a piece.
Selling an entire lifestyle is the goal. It is crucial to highlight your neighborhood and the surrounding areas. Highlight local landmarks, transit options, nearness to major highways or parks and playgrounds. Also, make sure to include retail destinations and other important information. All these factors are important for the discerning buyer.
Photos of the Property
We don’t mean to sound clichéd, but we believe that a picture tells a thousand stories. A property description’s photos can have a significant effect on generating real estate leads.
Photos provide a more detailed view of a property. Photos allow potential buyers to visualize daily life in the property. Photos are helpful in commercial real estate to show potential tenants the marketability for the space.
Photos are a powerful tool for property description viewers.
We recommend hiring a realtor. It is a relatively modest investment (usually only several hundred dollars) and can easily be recovered if it aids in the sale of a property worth thousands of dollars.
A professional real estate photographer will capture the space in the best possible light, highlighting its most desirable features. These photos should not only be highlighted in the property descriptions, but also featured prominently in printed materials that advertise the listing in newspapers, magazines, or brochures given out at open houses.