SEO requires a starting point. An SEO report will give you a starting point. Plan your strategy, decide what to improve, and prioritize.
What's SEO analysis? Considerations before starting
What's SEO Analysis?
SEO status report. It assesses SEO strategy and more.
An analysis shows where you're getting traffic, how you're executing your content strategy, which keywords you're ranking for, who your competitors are, where they're positioning themselves, and if you have technical errors.
An SEO analysis identifies improvement areas. Analysis data shows where you're falling short or missing opportunities.
Let's examine what you should analyze.
How Should You Conduct Your SEO Analysis?
Traffic Study
Check each channel's origin when analyzing traffic. Check organic, referral, social media, email, paid search, paid social, and direct traffic.
Organic traffic is best because it's free. Organic traffic is free, unlike paid.
Organic traffic brings new visitors to your website, allowing you to generate leads and add contacts to your funnel.
Change your SEO strategy if most of your traffic isn't organic. You can change your strategy as you analyze.
Content Analysis
In this stage, ask yourself a series of questions:
- What's your conversion funnel like?
- Do you provide a logical journey for your contacts?
- Does your funnel need new topics?
Your editorial calendar should consider content strategy. If you're missing content or have posts on topics you don't rank for, write new content or optimize old content.
Keyword Analysis
Keywords benefit from content strategy. Target terms as you find conversion funnel gaps or topics to rank for.
To build your strategy, you must know what you already rank for. SEO analysis tools will help you find top terms.
This is enlightening. Your keyword analysis should tell you whether to diversify, double down, or avoid certain terms.
Competitor Analysis
You should also know what keywords your competitors are ranking for. As we've discussed, your content strategy and keyword strategy go hand-in-hand, so monitoring what your competitors write is also important.
Query:
- Who are your rivals?
- Are they using terms you should be using?
- How is their company positioned?
- How does your company stack up?
On Page Critique
Content and keyword strategies rely on on-page SEO. Targeting new keywords or writing about new topics won't help if your blog posts and site pages aren't search-optimized.
Check each page's keyword strategy when evaluating on-page success. Include a keyword in the meta title, meta description, page title, and page copy.
You should also link to and from your guest post .fr to related content on your site. This will improve your site's user experience by logically organizing content.
SEO-friendly headers are important. One H1 tag per page should indicate the topic. H2 headers help readers organize content. Google prioritizes semantic search and user intent.
Factors Off-Page
SEO needs external links. Google's algorithm sees high-quality sites linking to you as a trust mark and a sign of authority. Backlink analysis and building can boost your site's popularity. SEO tools monitor backlinks.
Spam score measures the percentage of spammy sites linking to you. High spam scores indicate links from low-authority sites. If you have a high spam score, request no-followed links.
Technical Errors
Google will demote your site for technical errors. Errors tell search engines your site is unstable and may not be user-friendly.
Your site won't rank well if it has broken links, 404 errors, missing images, redirect loops, duplicate content, slow load speed, or other issues.
SEO requires a technically sound, error-free website. If you're having problems, start here.
